Classification: Full-Time Exempt

Reports to: Chief Operating Officer

Date created/reviewed/revised: November 2024

Position Summary

The Director of Marketing leads multiple communication efforts at both strategic and tactical levels. The position is accountable for the development and management of numerous projects that require focused attention, while concurrently addressing ongoing responsibilities as the department head of the Marketing & Communications (MarComm) team. This role is integral in positioning HCF to advance the organization’s mission, including media and community relations, the development and analysis of visitor and constituent marketing initiatives, and oversight of the organization’s communications channels, including earned, owned and paid media. The Director of Marketing has oversight of the Foundation’s major public programs — The Charleston Festival and Charleston by Design — and additional public programs throughout the year in collaboration with the Preservation, Advocacy, Museums, and Philanthropy departments.

Essential Job Functions

• Excellent interpersonal skills
• Excellent business acumen and broad experience with an understanding of all facets of marketing
• Outstanding written and verbal communication skills with attention to detail
• Strong writing, editing and proofreading skills, including the ability to translate complex ideas into language that is easily understood
• Ability to think analytically and solve problems in a fast-paced environment
• Flexibility, ability to deal under pressure, think quickly, and maintain a positive attitude
• Ability to conceptualize and think visually
• Stellar digital technology knowledge and skills
• Ability to work effectively across organizational and departmental boundaries
• Solid organizational and time management skills
• Share and convey a genuine interest and passion for historic preservation and advocacy

Position Duties          

• Plan, implement, and evaluate marketing and public programming initiatives of the Foundation.  
• Supervise MarComm staff, including part-time/seasonal employees.
• Prepare and submit departmental budget to CFO. Monitor monthly budget figures.
• Develop messaging and positioning for multiple communications channels and audiences, media relations and community relations.
• Develop and implement a creative and effective public relations plan.
• Manage website, social media channels, print and digital advertising, special event communications, support the COO to produce annual report, and more.
• Proactively market the organization and its programs to reach identified goals in terms of organizational awareness and revenue generation.
• Plan, develop, and manage projects.
• Research and develop concepts for creating marketing, promotion, and revenue generation
• Edit and proofread internal and external communications.
• Oversee design and printing of collateral and direct the work of external suppliers.

Education & Experience Requirements

• Bachelor's degree in marketing or communications or related business discipline field is required, advanced degree a plus.
• Proven skills and experience in writing and editing for multiple media and audiences, media relations, website architecture, social media, and graphic design/production.
• Experience overseeing graphic, print, and video production and managing website and media relations.
• 5–7 years of demonstrated, progressive experience in planning and executing communication campaigns and project management
• Leadership experience managing a communications team. Events management experience a plus.

Time Requirements

Office Hours:   Monday-Friday 8:30-5:00.  Flexibility to work an altered and non-traditional work schedule, including some weekends and evenings, particularly during the spring Festival and other events.

Work Environment

• Seasonal weather changes (on-site monitoring of outdoor events year-round)
• Must be able to stand/walk for long periods of time and lift heavy boxes (30+ lbs.)

Salary

• Commensurate with experience.

How to Apply

To be considered for the position, please submit a cover letter and your resume to Laurie Ouellette via email at louellette@historiccharleston.org.

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All members of the staff of Historic Charleston Foundation are called on, from time to time, to support cooperative Foundation programs that are held after normal working hours and on weekends and to assist with projects that may lie outside their primary areas of responsibility.

The employment relationship with Historic Charleston Foundation is at-will and can be terminated by either you or the foundation at any time, for any reason. Neither this form, or any oral or written policy or procedure, nor any representation by any HCF employee, supervisor, or officer can or will change the at-will nature of your employment.

Historic Charleston Foundation is a nonprofit organization with a mission to preserve and protect Charleston's architectural, historical, and cultural heritage.

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